Second Brain
for your E-commerce
Data without decisions is a cost. Brain turns e-commerce data into decisions that are approved and implemented in third-party systems, and that genuinely improve the effectiveness of your work and your business.
0+
e-commerce brands trust us
0.0M+
SKUs with daily refreshed data
From observation to action in minutes, not days
Scroll through the observations and see the actions Data Octopus can implement.
0%
work without a single source of truth, relying on spreadsheets and scattered data
0%
do not have enough time to analyse data and make decisions based on it
0%
have no process connecting data-driven decisions with media activation in ad campaigns
Source: “The State of Data Driven Marketing in Poland”, May 2026
Your brain is the command centre
Goals, business context and the final call stay with you. Two hemispheres working towards growth measured in revenue, profitability and predictability.
Pick a hemisphere
Strategy hemisphere
Store owner · E-commerce Director · Head of Performance
Jobs to be done
- Setting goals and the plan to reach them
- Controlling cost and profitability
- Deciding on the tech stack and standards
- Reviewing reports and making strategic calls
Measured by
P&L delivery · y/y growth · margin · scaling
BENEFITS OF DATA OCTOPUS BRAIN
Control without micromanagement
Proactive alerts instead of daily dashboards.
P&L delivery
Decisions that account for margin, cost and targets.
Predictability
Trends and anomalies caught before they hit results.
Scale without hiring
Agents handle many accounts at once.
One intelligent brain and eight arms working 24/7
Data Octopus Brain takes on what a human brain cannot handle at scale: it interprets data and turns it into observations and recommendations consistent with your store's context. It implements approved actions, creating the change that drives e-commerce growth.
Data → Decisions → Action
Three stages, one flow. Data is what makes it possible to create observations and recommendations consistent with your store's context, and those add up to decisions. Action is an implemented decision — the execution step without which no change for the better can happen.
Data
You connect a source, the system pulls data daily and builds a full picture of the business — with up to 2 years of history.
- Ad platforms, e-commerce engine, analytics
- Daily refresh, full history
- No exports, no spreadsheet stitching
Problems we address
„I don't analyse this daily. Not enough hands.”
PPC specialist
„I have so many reports I could stare at them all day. I need decisions and action, not raw data”
Head of E-commerce
You connect a data source and that is it. Context grows and develops on its own.
Ad platforms
- Google Ads
- Meta Adssoon
- ChatGPT Adssoon
- TikTok Adssoon
- Criteosoon
- RTB Housesoon
E-commerce engines
- IdoSellsoon
- Magentosoon
- Shopifysoon
- PrestaShopsoon
- Shopersoon
- WooCommercesoon
Other
- Google Merchant Centersoon
- Google Analyticssoon
- TrustMatesoon
- Adreelsoon
- Google BigQuerysoon
- Data Octopus Brain APIsoon
- Data Octopus Brain MCPsoon
Decisions
Context, decision memory and domain knowledge turn data into concrete observations and recommendations.
- Products burning budget with no sales
- Duplicates distracting the algorithms
- Anomalies: impression drops, feed disapprovals
Problems we address
„The problem with tools is that they don't know the business context”
Head of E-commerce
„To trust an AI-made decision and roll it out, I need to know exactly how it was reached”
PPC specialist
Action
Brain proposes what to do and implements it for you in third-party systems. On top of that it keeps everything aligned with best practices, your context and safety rules.
- Pausing products and reallocating budget
- New campaigns and structure changes
- Custom label updates and feed fixes
Problems we address
„One monitor shows the report, on the other I make the changes by hand.”
PPC specialist
„AI generates more insights than the team can implement.”
E-commerce Director
We don't count logins. We count work done.
We don't care how much time you spend inside Data Octopus Brain. We care how much work it does for you.
An implemented decision = a recommendation you approved that was successfully executed in your ad account.
0
Implemented Decisions /week
Every implemented decision is a problem addressed or an opportunity taken. The more decisions implemented, the greater the value.
How Data Octopus Brain thinks
An analyst, a strategist and an implementer that understands your store better every week.
Historical data & channel context
Key data pulled every day on the performance of every SKU, campaign, ad, keyword, budget and change history. Not another dashboard, but data and knowledge that actually speak.
Store specifics
You define seasonality, your ideal customer profile, key brands and categories, margin, long ageing, sales priorities and everything else needed to generate tailored observations and implement effective actions.
Decision memory
The system learns how and why you make decisions. Every day and every hour builds its knowledge, memory and experience. That is why it gets better each day and can generate more value for you.
Domain knowledge
Data Octopus Brain is the sum of our years of expertise in optimising and scaling e-commerce growth. We translate our knowledge and experience into processes and standards that lower the barrier to getting value from them.
A team of agents working for you
AI is not an add-on, it is the foundation. Every agent has its own instructions, tools and specialisation. Use the ready-made ones or build your own.
You don't see it, but you feel its effects
A full cloud application on Google Cloud with its own data infrastructure — not an API wrapper with a prompt.
Your data in your account
Every customer gets a separate GCP project.
Historical data
BigQuery with full history, not a browser session.
Draft-first
No action is executed in a third-party system without your approval.
Rollback
Every change is preceded by an object state snapshot.
2500+ tests
A quality gate before every action is implemented and every observation is generated.
Hard guardrails in code
The agent cannot bypass them — this is not an instruction, it is infrastructure guarding your business.
Security is the foundation
- ISO/IEC 27001/17/18
- SOC 2
- GDPR friendly
- EU AI Act friendly
- AES-256 encryption, TLS 1.3
No AI training
Your data never trains external AI models and never leaves your account.
Data stays in Europe
Data and conversations stay in the EU within Google Cloud Platform.
Isolated environment
Your data and full history live in a separate environment within Google Cloud Platform.
Frequently asked questions
Prefer talking over reading?
Ask Gemini AI about Data Octopus Brain directly.